Twitter is hands down our favourite social media tool. Why? Cause it lets us know - in real time & in 140 characters or less - what's happening with the people and on the issues we care most about. Updates shared, products mentioned and opinions expressed by key influencers like Adria Vasil (Toronto's most notorious green girl), Cadi Jordan (a colleague who works in the eco beauty & wellness space) and Ashlee Piper (a fun-loving vegan blogger) really matter to us. Same goes for publications and media outlets such as TreeHugger, Conscious Company and Thoughtfully Mag.

At its core, Twitter is about building relationships. And one of the best ways to do this is by retweeting content someone else has tweeted. It provides your network (many of whom share your same interests) with valuable information. It also lets you "show love" to the retweet-ee -- who could, as a result of the exposure you're giving them, gain new followers or even customers.

There are two ways to RT. The first involves using the automated retweet function by hovering over the tweet you like and clicking on the “retweet" button. If your goal is simply to broadcast the message, this is the way to go. It will give that tweet the most ammunition (since tweets that are most retweeted using the retweet button can become "trending topics," which increases their visibility further). But on the downside, if someone already follows the person you're retweeting, they won't see it.

If you want to add your two cents to the tweet or @mention specific people you think would want to see it, you'll need to use the manual method: just type “RT @username” followed by the pasted part you’d like to share. Unlike the former, this produces a separate, independent tweet. It also increases the chances that the person whose tweet you're sharing is notified (it goes directly to them as opposed to just their “your tweets, retweeted” list, which most people don’t habitually check).

"Democracy must be built through open societies that share information. When there is information, there is enlightenment. When there is debate, there are solutions. When there is no sharing of power, no rule of law, no accountability, there is abuse, corruption, subjugation and indignation." -Atifete Jahjaga

We couldn't agree more. And are so in love with Twitter because it helps us as a society, by sharing all this rad info, become enlightened.

If you do (or don't!), go ahead and explain in the comments below.

xo,

SRS

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